ExperiPro is pleased to announce The Warren Center’s donor communications campaign earned the top honor in the marketing collateral category at the Marketer of the Year awards gala on Thursday evening, May 5.
The project was developed to help The Warren Center increase its individual donor base through an integrated print campaign with a refined message and professional presentation. ExperiPro developed a new prospectus, donor card and thank-you card, as well as provided strategic counsel for implementing the campaign.
Within the first month of its launch, this program attracted more new individual donors than in the previous 12 months combined. In addition, The Warren Center received a nearly $100,000 donation from a corporation that had not invested in many years, which compared to other individual gifts received in the past, ranks the gift among The Warrant Center’s top tier donations.
This project was a collective effort among several underwriters. In addition to ExperiPro donating its strategic expertise, Joe Goodwin Image Consulting donated the design, Don Clampitt of Clampitt Paper donated the paper stock, and Mike Plouff of Blanks Imaging printed the pieces at no charge.
The Dallas/Fort Worth American Marketing Association Marketer of the Year Awards are designed to recognize and reward excellence in marketing in the DFW area in various categories. Entries are judged on individual merit and the entry with the highest individual score receives a Marketer of the Year accolade for that category.
The Warren Center project was among three finalist entries for ExperiPro in this year’s Marketer of the Year awards. The company was also recognized for its work with Baylor Scott & White in the marketing research category and PLUSTAR in the branding category.
About The Warren Center
Since 1968, The Warren Center has provided delay and disability assessments and assistance to children under the age of five and their families. Programs include physical, occupational, speech and language, nutrition and feeding.
ExperiPro is an insights-driven marketing and brand strategy firm. Our passion is to help our clients become their customers’ first choice. We create strategies and go-to-market plans designed to improve customer engagement, increase revenue and drive growth.