Announcing the Launch of Pro-Activation: How Marketing Communication Gets Done

There’s a new brand in town, and it’s all about brand activation. ExperiPro is pleased to announce the launch of Pro-Activation LLC, a sister company specializing in marketing execution, delivered by a team of highly experienced niche consultants.

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Tom Dennis Named President of the Dallas-Fort Worth Chapter of the American Marketing Association

ExperiPro is pleased to announce that Tom Dennis, vice president of brand for ExperiPro, has accepted a second term as President of the Dallas-Fort Worth Chapter of the American Marketing Association (AMA), effective immediately.

Tom previously served as president of the AMA’s local chapter in 2010-2011 and helped transform the organization into one of the top chapters in the country. In recognition of his efforts, Tom received the 2012 American Marketing Association “National Volunteer of the Year Award.”

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ExperiPro Earns Two Dallas Quill Awards

ExperiPro was honored to receive two Dallas Quill Awards today for work with Baylor Scott & White and The Warren Center. ExperiPro team members accepted the awards at a luncheon event held at the Eisemann Center in Richardson.

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David Slatter, Joe Goodwin, Amy Spawn, Tom Dennis

Photo credit: Benjamin Stewart Photography,

The Warren Center and ExperiPro Earn Top Honor at AMA’s Marketer of the Year Awards

ExperiPro is pleased to announce The Warren Center’s donor communications campaign earned the top honor in the marketing collateral category at the Marketer of the Year awards gala on Thursday evening, May 5.

The project was developed to help The Warren Center increase its individual donor base through an integrated print campaign with a refined message and professional presentation. ExperiPro developed a new prospectus, donor card and thank-you card, as well as provided strategic counsel for implementing the campaign.

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ExperiPro Helps Crack the Code for B2B Social Media

Tom Dennis, ExperiPro’s VP of Brand Strategy, moderated a panel at the recent North Dallas Chamber’s 1st Tuesday Connections program on social media in the B2B space. Addressing the specific challenges in utilizing social media in the B2B sector, Tom and the panel highlighted the need to “think strategically before starting a social media program” and emphasized the importance of making sure all social media activities are part of an integrated program.

The panel included local social media thought leaders with a wide range of experience; Jim David, CEO and Founder of, a Social Media Management Company, Gavin Donovan, Sr. Social Media Program Manager at Trend Micro, a global leader in IT Security and Chris Apaliski, Sr Product Marketing Manager at Sabre Corporation.

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