Tom Dennis, ExperiPro’s VP of Brand Strategy, moderated a panel at the recent North Dallas Chamber’s 1st Tuesday Connections program on social media in the B2B space. Addressing the specific challenges in utilizing social media in the B2B sector, Tom and the panel highlighted the need to “think strategically before starting a social media program” and emphasized the importance of making sure all social media activities are part of an integrated program.
The panel included local social media thought leaders with a wide range of experience; Jim David, CEO and Founder of Leapfrawg.com, a Social Media Management Company, Gavin Donovan, Sr. Social Media Program Manager at Trend Micro, a global leader in IT Security and Chris Apaliski, Sr Product Marketing Manager at Sabre Corporation.
The discussion included the top tools to use for social listening, as well as the places to go online to keep up with the new tools available to help manage and implement social media conversations.
Bruce Bradford, NDCC President & CEO had this to say about Tom’s contribution to the program, “Tom Dennis did another outstanding job in developing an excellent panel – with profound experience in both the B2B and B2C marketplace – for yesterday’s Social Media discussion. His understanding of the nuances of that part of the marketing spectrum made him the perfect choice to moderate and lead the conversation. Since his arrival on the Chamber stage nearly three years ago, Tom has added significantly to the North Dallas Chamber of Commerce as the result of his subject matter expertise and direct engagement through 1st Tuesday Connections and other elements of the Chamber.”
Tom co-founded 1st Tuesday Connections back in 2010 as program designed to help entrepreneurs and CEOs of small/medium sized
businesses address the challenges they face in running their business’. In 2014, 1st Tuesday Connections became part of the North Dallas Chamber where it continues to connect successful business owners with each other. Besides serving on the guiding committee for the program, Tom helps plan and produce the events that are related to marketing.