ALLEN, TEXAS (May 26, 2016) – ExperiPro was honored to receive two Dallas Quill Awards today for work with Baylor Scott & White and The Warren Center. ExperiPro team members accepted the awards at a luncheon event held at the Eisemann Center in Richardson.

David Slatter, ExperiPro’s president and Gayle Goodman, executive vice president, were honored with a Quill Award in the Communications Research category for their work with the Baylor Scott & White Quality Alliance in developing insights to inform the strategic direction of a new product offering within the Baylor Scott & White portfolio. ExperiPro conducted a series of multi-day Online Discussion Forum focus groups with patients representative of the target market for the product.

The result of the project was a wealth of information that the ExperiPro team distilled down to the most relevant insights, setting the stage for the next phase of the company’s work with Baylor Scott & White – a brand development and go-to-market exercise for the new product.


Tom Dennis, vice president of brand strategy for ExperiPro, received a Quill Award for his volunteer work with The Warren Center’s individual donor campaign. This project was designed to increase the organization’s individual donor base through an integrated print campaign complete with a refined message and professional presentation. ExperiPro provided strategic counsel for implementing the campaign and developed a new prospectus, donor card and thank-you card for the organization.

This project was a collective effort among several underwriters, including Joe Goodwin Image Consulting, Clampitt Paper and Blanks Imaging. Tom Dennis and Tara Null, director of development and marketing for The Warren Center, accepted the award today on behalf of the project team.

The Dallas Quill Awards honor excellence in business communications in a variety of disciplines. This annual event is sponsored by the International Association of Business Communicators, Dallas chapter and recognizes the exceptional efforts of local communicators by highlighting best practices in business communications, management skills, thought leadership and creativity. Because all entries are judged by other IABC chapters around the country, a Dallas Quill Award is one of the most prestigious awards a communicator, designer or marketing strategist can earn.


About Baylor Scott & White Quality Alliance
Baylor Scott & White Quality Alliance (BSWQA) is a network of clinical providers and facilities that are committed to delivering accountable, value-based patient care. It is composed of more than 4,000 primary and specialty care physicians, 46 hospitals, 29 post-acute care facilities, retail pharmacy clinics, and other providers throughout the care continuum. The aim of BSWQA is to improve health care quality and decrease health care costs through clinical integration. To find out more about BSWQA and ways that it can improve health care quality and lower health care costs, please visit

About Baylor Scott & White Health
Baylor Scott & White Health, the organization formed from the 2013 merger between Baylor Health Care System and Scott & White Healthcare, is today the largest not-for-profit health care system in the state of Texas. With total assets of $9.6 billion and serving a population larger than the state of Virginia, Baylor Scott & White Health has the vision and resources to provide its patients continued quality care while creating a model system for a dramatically changing health care environment. The organization now includes 49 hospitals, more than 800 access points, more than 5,800 active physicians, 38,000 employees and the Scott and White Health Plan. For more information, visit

About The Warren Center

Since 1968, The Warren Center has provided delay and disability assessments and assistance to children under the age of five and their families. Programs include physical, occupational, speech and language, nutrition and feeding.

About ExperiPro
ExperiPro is an insights-driven marketing and brand strategy firm. Our passion is to help our clients become their customers’ first choice. We create strategies and go-to-market plans designed to improve customer engagement, increase revenue and drive growth.