7 Habits that can Transform a Company into an Insights-Driven Business
Author: David Slatter Today’s organizations are more data focused than ever before, making data capture and analytics a priority in…
The Customer Journey – Be the GPS
Customers are on a journey to find the brands they perceive really want their business. To guide them along this…
What Is Your Second Impression?
Author: David Slatter We hear it all the time – you never get a second chance to make a first…
Huffington Post: Women Entrepreneurs Share the Truth About Work-Life Balance
Gayle Goodman, ExperiPro's EVP, was selected by Julie Barnes, Huffington Post blogger, for her recent story about work-life balance for…
It Takes More Than Just Talent to Get the Job Done.
But how do you know when you need a consultant, contractor or freelancer? Author: Gayle Goodman There is no doubt…
Customer Centricity or Empowered Customer? Chicken or the Egg?
Customer centric is defined as “creating positive consumer experience at the point of sale and post-sale. A customer-centric approach can…
Take Charge of What Customers Say About Your Brand
Word of mouth is the most powerful decision influence. If a friend recommends a restaurant, you are more likely to…
Still Searching for the Big Idea? Develop Good Insights!
Feeling like your company is always searching for the one big idea? Are your marketing efforts falling just a little…
Do your customers believe you care?
Are your customers valued by your organization? More importantly, do they know you value them and show it by…
3 P’s of Success
Do your buyers easily understand what you sell? Is your pricing based on value or existing market trends? Do your…
