Branding – It’s Not Just for Customers Anymore
When developing your brand, how many meetings did you have with your employees? Does your management team understand and buy…
What Is Your Second Impression?
Author: David Slatter We hear it all the time – you never get a second chance to make a first…
Huffington Post: Women Entrepreneurs Share the Truth About Work-Life Balance
Gayle Goodman, ExperiPro's EVP, was selected by Julie Barnes, Huffington Post blogger, for her recent story about work-life balance for…
Customer Centricity or Empowered Customer? Chicken or the Egg?
Customer centric is defined as “creating positive consumer experience at the point of sale and post-sale. A customer-centric approach can…
Take Charge of What Customers Say About Your Brand
Word of mouth is the most powerful decision influence. If a friend recommends a restaurant, you are more likely to…
Who’s Calling? Are you talking to the right people?
Are your ideal target profiles extremely focused? Do you know exactly who in an organization to call on? Do you…
Would Your Business Experience More Growth if a 5-Year Old Were in Charge?
Are you empowered to dream and innovate? Would your business become more innovative if you thought more like a child…
Is Your Strategy Too Fat?
Is your strategy well-written and easily executed? Or is it so high level that devising actions and moving forward with…
Customer Focus – Daily Practice or Occasional Thought
Are your customers at the core of your decision-making process on a daily basis? Weekly? Every so often? It’s not…
What the rest of us can learn from Netflix
Much has been written about the recent troubles over at Netflix with one of the craziest and fastest ever corporate…
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