Is your brand fuzzy? Does the marketplace have a clear understanding of why your company exists? Is your brand driving the culture of your company – are all your employees passionate about the company, and can they clearly communicate the products and/or services you provide? If not, you are missing out on the real benefits a brand can provide.
Avoid the trap of spending time and money on marketing before first
establishing a strong brand (that is like trying to sing a song before you
know the words). Join us for the most important hour you can invest in your
During this interactive presentation Tom Dennis, VP of Brand Strategy at ExperiPro will walk you through the steps that smart companies take to develop their brand. From assessing the current status of your brand to developing organizational drivers (core values/vision/mission) and crafting a brand position, attendees will leave with an understanding of how to build a strong brand.
Tom Dennis is a past President of the DFW Chapter of the American Marketing Association and currently serves on the board as the EVP of the CMO Advisory Council. ExperiPro is a marketing insights and brand strategy firm based in Metroplex. Together they help companies grow by strengthening their brands and improving customer engagement.
Hosted by the West Dallas Chamber of Commerce
Date: Friday, April 1
Time: 11:30 – 1 p.m.
Location: Dallas West Branch Library – 2332 Singleton Boulevard, Dallas, TX 75212