Our Story

Our company was founded in 2003 as a marketing strategy consultancy based on the premise of bringing senior-level strategists together to solve a myriad of complex marketing challenges for our clients. The name “ExperiPro” combines the two words: Experienced Professionals.

In 2010, David Slatter became president & CEO of ExperiPro and enhanced our service offerings with relevant, actionable insights, based on his 30+ years of experience in market research and communications management. At the same time, he focused our target market on mid-market firms experiencing rapid growth, or those that sought to enhance their portfolio with new products or services.

Today, ExperiPro combines the strengths of an extended team of professionals with an average of 20 years of experience in innovative research, brand management and go-to-market strategy. Our consultants fill the need companies have for experienced talent across the marketing and communications spectrum through project-based engagements or interim/fractional consulting, including onsite staffing.

Our sister brand, Pro-Activation was launched in 2016 to focus on brand activation – executing marketing strategy by delivering a clear, consistent message across channels. This brings together senior-level marketing tacticians – solopreneurs and niche agencies – as a network, not an agency. The goal is to help our clients deliver a clear message in a noisy world.

What Drives Us

Our Values:
Integrity
Excellence
Collaboration
Forward-thinking
Passion
Humility

Our Vision:
To build the most respected strategic marketing firm in the region.

Our Mission:
To maximize customer engagement by creating powerful marketing strategies rooted in relevant and actionable insights.

Our Passion:
To help our clients become their customers’ first choice.