Tom Dennis pictureExperiPro is pleased to announce that Tom Dennis, vice president of brand for ExperiPro, has accepted a second term as President of the Dallas-Fort Worth Chapter of the American Marketing Association (AMA), effective immediately.

Tom previously served as president of the AMA’s local chapter in 2010-2011 and helped transform the organization into one of the top chapters in the country. In recognition of his efforts, Tom received the 2012 American Marketing Association “National Volunteer of the Year Award.”

“This is another pivotal year for our local chapter of the AMA,” said Tom. “Our national organization has announced a new brand platform and set of strategic priorities, so it is an exciting time to help lead our chapter’s growth and transformation. I am excited to have the opportunity to build and lead the team that will roll out the ‘Next AMA’ in our market.”

In 2015, the American Marketing Association launched a transformational leadership strategy to become the definitive force and voice shaping marketing best and next practices worldwide. The AMA recently unveiled a new brand identity and the first ever intellectual agenda, the “seven big problems” confronting marketing. The seven big problems will drive content for the entire AMA community: a multi-faceted and diverse group of professionals in marketing and sales, academic researchers and educators, and collegiate marketing hopefuls.

The AMA’s brand launch also kicked-off an exclusive partnership with Equals 3, founders and developers of a cognitive intelligence tool named Lucy. Lucy taps the artificial intelligence computing power of Watson to address common challenges across research, segmentation and media planning soon to be an added members-only benefit nationwide.

“As the VP of brand strategy at ExperiPro, Tom is the ideal choice for localizing AMA’s new vision here in DFW,” said David Slatter, president of ExperiPro. “To be asked to lead the chapter through another time of significant change is a testament to Tom’s credibility as a leader, as well as his commitment to enhancing the value of the marketing profession.” “Some experts say the difference between management and leadership is love. Nobody loves the mission of the AMA to deliver world-class service, knowledge, and community to the DFW marketing community more than Tom. I’ve had the pleasure to spend time with Tom and marketers could not have a better ambassador,” stated Russ Klein, CEO of the AMA.

Tom will serve as president of the local AMA chapter until the end of the current fiscal year in June 2017.

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About ExperiPro

ExperiPro is an insights-driven marketing and brand strategy firm. Our passion is to help our clients become their customers’ first choice. We create strategies and go-to-market plans designed to improve customer engagement, increase revenue and drive growth.